The guiding design concept was to create a clear identity for the dealership collection by having a strong/identifiable presence from a distance while not obstructing views of the inventory and dealerships beyond and to develop a unique street side display region for each dealership. The design solution plays off of the existing grading and approach angles. From a distance a series of vertical posts create an iconic illuminated arc.
When immediately adjacent to the posts the arc fades away due to the spacing and viewing angles. Here a series of mounds and fins play off of the existing sloped surface to define the dealership car display pads. The pads provide a variety of display options, including raising cars several feet above street level , distinctive display angles along sloped surface and unique placement between high and low points.